“When the ancients discovered ‘Phi’, they were certain they had stumbled across God’s building block for the world.”

Dan Brown, The Da Vinci Code


“If the Golden Ratio makes the front of a building look fantastic, imagine what it can do for the backside of a woman.”

      The Proportion of Blu (Designer Jean Company, whose fit is based on the Golden Ratio). Vogue April ’07


“To the sculptors of classical Greece and Rome, the Divine Proportion was recognized as ideal for the human anatomy.”

Bulent Atalay, Math and The Mona Lisa


“The description of this proportion as Golden or Divine is fitting perhaps because it is seen by many to open the door to a deeper understanding of beauty and spirituality in life. That’s an incredible role for one number to play, but then again this one number has played an incredible role in human history and the universe at large”

The Divine Proportion: A Study in Mathematical Beauty by H.E. Huntley


“All beauty is mathematics”

Ancient Greeks


“(The use of the Divine Proportion)… seem(s) to be incorporated into works of art inadvertently, as a product of the artist’s aesthetic intuition.  However,…in the case of Leonardo, they are employed after experimentation and applied with full premeditation.”

Bulent Atalay, Math and The Mona Lisa


“The wisest and noblest teacher is nature itself.”

Leonardo da Vinci


“Math-buffs and math-phobes alike can celebrate the (Divine Proportion’s) wonder…you will never again look at a pyramid, pinecone, or Picasso in the same light.”

Dan Brown, The Da Vinci Code